Ugogo Africa is an ecommerce site designed for people without bank accounts. The platform will allow artisans and craftspeople to sell their goods online, without needing traditional banking facilities such as bank accounts or credit cards. Using Ugogo's technology combined with a mobile cash system such as Mpesa, a user can create an account, sell their goods and receive cash payment directly to their mobile phone.

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THE WORK

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New Market Launch Strategy

Website

App

UX

Digital Marketing - prelaunch